Classivly

OUR AI-BASED CONTEXTUAL TARGETING TECHNOLOGY IN A COOKIELESS WORLD.

WHY CONTEXTUAL?

We all know that the future will be without cookies, 100%. Publishers should not waste time to step into a cookieless future with a product not made and tailored for it. Continue with good KPIs and revenues with cookieless targeting solutions from VLYBY.

There are two ways how VLYBY’s contextual targeting technology helps publishers to increase their bottom lines:

  • Contextual Ad Targeting
  • Contextual Content Matching

HOW DOES CLASSIVLY WORK?

 

Our AI-based contextual targeting technology uses machine learning and natural language processing to display video ads and video content based on the context of a webpage.

CLASSIVLY scans websites in the VLYBY universe and categories every article according to IAB categories, keywords and other indicators. Appropriate content is enabled and interests of a user are predicted when surfing the page.

CLASSIVLY targets a highly relevant audience without requiring data from the customer or any other historic online data. It is able to select both the best-fitting video advertisement and video content whenever a request is issued through Q.Ad video Player.

With targeted audiences we unlock publishers revenue potential. CLASSIVLY enables marketers to perfectly match their ads to web pages, articles, and even video content.

CLASSIVLY TECHNOLOGY BENEFITS

MorE relevance

Deliver video ads based on contextual relevance and transactions, and generate drive more qualified traffic.

Brand Safety

Broaden the reach of your campaigns, avoiding sensitive content through machine learning. This enables the use of more media inventory, expands the campaign reach and gives advertising clients the needed safety.

Data Combination

Combine user ID modules and contextual targeting to create media lookalikes and attract advertising clients, who are willing to buy in a cookieless world.

Measurable performance

Contextually relevant videos generate up to 100% more engagement in terms of view through rates (VTR) which will help to maximize your yield.

CLASSIVLY CONTEXTUAL TARGETING

VIDEO ADVERTISING IN THE POST-COOKIE ERA

We help publishers unlock the full ad revenue potential of their websites and apps without using cookie data. CLASSIVLY scans websites in the VLYBY universe and categories every article according to IAB categories, keywords and other indicators. Categories are passed in every bid request for better monetisation and can be utilized to find best fitting content through publishers Video-CMS (API).